Welcome to our world

We are a multi award winning bakery nestled in the heart of Rickmansworth. We believe in community, creativity and real honest baking made with love.

Our Story

We are an independently owned family business with a passion to share our knowledge, skills and for you to enjoy great tasting bakes.  The knowledge and expertise that we have has been attained over a 35 year period through experience, training and definite lots of experimenting!

After two years of planning, Cinnamon Square first opened its doors in November 2005 and expanded in December 2010 into the adjoining shop.  Over the years we have won several prestigious awards from the Baking Industry, Guild of Fine Foods and the World Bread Awards to name a few.

The ethos of Cinnamon Square is based on the use of the five senses, where customers can see, listen, touch, smell and taste the whole experience.

We love baking and want to share our passion, knowledge and information with our customers.

After operating for 13 years, we made a major decision in January 2019, to re-focus all our efforts on baking.  This saw the closure of the Cafe which would allow us to concentrate on product development and to get some of our key products to market.  In particular, our phenomenal and multi-award winning Cinnamon Square buns.

In May 2019, we joint alliances with Holiday Inn Watford Junction, to provide our most popular products in their Coffee Shop.  Our products are now available 7 days a week, 24 hours a day in this particular location.

This is the beginning of a new and exciting chapter which will allow us to stay committed to our home town in Rickmansworth whilst giving us the freedom to spread our wings further afield.


With over 35 years of experience, not only is Paul a professional Master Baker but he is also a qualified flour miller. His extensive career has spanned craft baking, research & development and Technical management. Paul shares all his wealth of knowledge and expertise within his baking classes.

If his face seems familiar that may be as a result of seeing him in Cinnamon Square, busy in ‘The Makery’ or the fact that he’s appeared on various news segments advocating either a passion for REAL bread or for expert advise. He was also advisor for the first series of the Great British Bake Off and appeared on ITV’s Britain’s Best Bakery.


Are you looking for an interesting gift for a friend or loved one who is keen on baking?